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Brooklyn Defender Services︎︎︎
 Full brand, identity, and web redesign for the fiercest group of public defenders and incarcerated rights advocates dedicated to the people of Brooklyn. Photos by Aundre Larrow; created with Hyperakt.


︎ features

2021, Branding, Creative Direction, Web Design

The main identity complete with updated monogram.

Defend, Advocate, Change: a brand that flexes from the community to the courtroom.



Stationary collateral for legal proceedings. Social applications with flexible visuals that cater to messaging. The BDS tagline on a plum tote bag: Defend, Advocate, Change. Portrait of a smiling staff member in a striped shirt and beard. Examples of the monogram across the brand color spectrum. Community-focused poster advertising BDS services. The BDS tagline on the home page acting as a navigation to access resources. Portrait of a smiling staff member in a black hat, black shirt, and argyle tie. Pamphlets showcasing use of fonts for variety in messaging. Scale details of the 3 logo marks. Pages from the Brand Guide showcasing typography. Black & white photo of BDS Staff members at a Black Lives Matter rally; photo by Mary Gibbons.

 
©2023 Sarah Hallacher