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Generator Z︎︎︎
 An online platform that partners teens with local non-profits to create afterschool programs of their design. Created with Hyperakt and Good Done Daily for the Ralph C. Wilson Foundation.

2021, Animation, Branding, Creative Direction, Web Design 



Animated gif of the variable logo containing several different colored Z's.

A brand system that shifts & expands to accommodate Gen-Z’s ideas.


Examples of different Z's illustrated into the logo system. The brand design system coming together to form a poster. Four examples of the brand design system expressed as different posters. Mockups of social posts encouraging teens to share their concepts. A section of the site describing how young people can submit their ideas to the platform alongside a photo of a smiling Black girl. Iconography for themes derived from the interested of 10,000 polled teens. A collection of submissions by teens.


 
©2023 Sarah Hallacher